Looking to engage more moms and dads online? Want to increase the number of calls your center gets from new parents? Interested in reconnecting with families who took a tour but never enrolled? ParentSeek’s digital marketing tools can help.
Available Advertising Options
Local Listing Ads
How Digital Marketing Works
We build childcare advertising plans to help centers find new families with these tools.
In 2017, searches for daycare centers on Google increased by 15%. When a parent in your neighborhood turns to Google to research childcare options, what do they see? Stand out from the crowd with ads that put your daycare front and center in the search results.
Traditional banner advertising reaches 90% of internet users worldwide. ParentSeek uses interest, topic, location and demographic targeting to reach parents in your neighborhood and beyond who are on the lookout for new childcare.
YouTube’s video pre-roll ads reach more 18- to 49-year-olds than any cable network in the U.S. with over one billion users. Use targeted pre-roll ads to show, rather than tell, parents what your childcare center has to offer.
Gathering new parents’ email addresses is a great way to begin building relationships. ParentSeek will craft automated emails that share your center’s story, introduce your head teachers, encourage families to sign up for a tour and share open house information.
Local Listing Ads
Inconsistent business names, phone numbers, addresses and operating hours online can confuse parents – and Google. We’ll make sure your center’s details are correct across important online directories so families can find the information they need.
Seventy-five percent of parents use social media and more than 60% of moms check their social media feeds multiple times every day. ParentSeek can help you reach these parents with targeted ads that catch their attention as they scroll through Facebook and Instagram.
Multitasking parents are easily distracted. With retargeting, we’ll remind parents who recently browsed your website about your center’s programs. Retargeting ads can be based on the web pages moms and dads already visited, helping them connect with your center.