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Design Your Child Care Email Marketing with these Best Practices in Mind

By March 5, 2018May 13th, 2019No Comments

Email marketing is a great tool for communicating with potential clients who submit their email on your website or at an event, as well as current families. Take the time to employ email marketing best practices when designing a few complimentary, on brand templates. You’ll be able to use these templates going forward for all your daycare’s email marketing needs once you’re happy with how they look.

Design for Busy Parents

Your target audience doesn’t have hours to sift through their email inbox. Make your emails easy to scan with design best practices.

  • Choose a responsive design that looks great on smartphones, because 68% of email opens take place on mobile devices.
  • Add emoji to your subject lines (this tactic alone resulted in higher email open rates for 56% of brands).
  • Put the most important details, whether it’s your next open house date or this week’s menu, at the top.
  • Use large headlines and separate sections with ample white space.
  • Follow each section with a call to action that stands out.
  • Include complementary high-quality images that inform parents about what your text includes.

Comply with the CAN-SPAM Act

Email can cross the line from engaging marketing tool to annoying spam very quickly. Make sure you follow email marketing best practices outlined by the CAN-SPAM Act to keep your child care emails in the clear.

  • Include your center’s physical address within the footer of your templates.
  • Offer parents the ability to opt out of your emails with a clearly labeled unsubscribe button.