We love digital marketing, but connecting with parents and community members in person is essential for growing your center. Before heading to a networking event, make sure you have professional-looking business cards with up-to-date contact information.
Networking, such as speaking engagements, community events and industry meetings, can result in new enrollments, media mentions and partnerships that make sense for your center. Daycare business cards make it so much easier for new acquaintances to contact you after your first meeting.
What to Put on a Business Card
Your child care business cards need to have all the information parents or peers would need to contact you. Consider including these details:
- Your Name
- Center Name
- Center Logo
- Job Title
- Phone Number(s)
- Physical Address
- Email Address
- Social Media Handles
How to List Phone Numbers on your Business Card
You may have more than one phone number where parents and community members can reach you. If you choose to include more than one number, make sure people know who they’ll be speaking to when they call. For example, differentiate your cell number from the numbers to your centers’ front desks, where an assistant may be answering the phone.
Business Cards with No Address
If you run a home daycare, you may be hesitant to highlight your center’s address, among other reasons. Your business card doesn’t need to include an address. Instead, fill the space by highlighting the best way for acquaintances to contact you and including a cute illustration that complements your logo or other branding elements.
Business Cards with Multiple Addresses
At the other end of the spectrum lies another problem: centers with multiple locations may have trouble fitting their addresses on a single business card. To solve this issue, get creative! You could use one side of your daycare business card to highlight other contact information and use the back to list addresses. Or, choose to include just the location where you spend most of your time. If your centers are far away from each other, consider separate business cards for different regions.
Daycare Business Card Tips
After networking or community events, attendees leave with a stack of business cards. Help yours stand out with these tips:
- Make it look professional. Consistent branding and high-quality paper make a good impression.
- Put the back of your child care business card to good use. Include your logo, addresses, tagline or a testimonial.
- Proofread all details before printing your cards. Your contact information should be away from the edges of the card to be sure it’s not affected by printing.
- Legible fonts and well-organized information are essential. Otherwise, people may not be able to understand all the important information you’re sharing!
- Use high-quality imagery, whether illustrations or photos. Try to avoid imagery that will look dated in a few years.