As today’s most popular content management system, WordPress powers over 30% of the web. At ParentSeek, we use WordPress because of all the benefits it offers to small businesses, including child care centers. More efficient design, customization options and an easy-to-use backend are just a few of the reasons we choose WordPress!
We love WordPress because it offers our team of designers and developers a strong framework. Instead of starting from scratch, we create small business websites from this framework. This lets us build more quickly and efficiently for daycares! Another benefit of WordPress’s skeleton structure is how streamlined it is. This allows the websites we build to load quickly and has other search engine optimization benefits as well.
While WordPress offers a framework, it is a minimalist one, making it very customizable. Change the layout, site structure, color, design elements and more to show off your center’s personality. Letting parents know what your center is all about sets you apart from your competitors. ParentSeek also adds elements that help child care centers connect with parents, like integrations with MailChimp for email marketing and your customer relationship management tools.
Even after building a website, we’re not done. Keeping all the programs your website uses up-to-date ensures it’s simple for parents to get to and use. WordPress is easy to update and maintain in the coming months and years. Because WordPress is so popular, any issues are spotted quickly and resolved immediately.
There are also benefits of WordPress for center owners and directors. Using WordPress as your content management system makes it easy to edit your website. That might mean changing your phone number, adding new program information or writing a blog post. WordPress is a browser-based system, which allows you to make these changes anywhere you have an internet connection.