Almost 80% of our population uses Facebook, so having a business Facebook page is a great digital marketing tool for your child care center. Facebook gives business owners a lot of places to add information about your daycare. Take advantage of these! The more information you provide, the more details a new parent has when they decide to take their next step, whether it be visiting your website or calling to schedule a tour.
Choose a Descriptive Profile and Cover Photo
Usually, a profile photo is your logo or a high-quality image that describes what your business does. Whatever you decide for your business, keep in mind that your profile picture is very small, especially on mobile devices. A clear image with limited details is best.
Your cover photo gives you much more room to work with. This is a great place for a photo of your center or smiling kids.
Triple Check Your Contact Information
You want parents to be able to contact you from your Facebook page. Make sure your phone number, email address and physical address are all correct and up to date.
Edit Your Page’s CTA Button
The call to action (CTA) on your center’s Facebook page gives parents an easy way to contact you or learn more about your daycare. You can choose which CTA is best for you and your staff, with options like “Call Now,” “Contact Us” or “Watch Video.”
Share a Little Bit About Your Center
Facebook offers two places to share details about you, your background and your child care business. Your “About” section is a brief summary of your business. You can also add a “Story,” which gives you a much larger space to talk about your center’s history and current offerings.
Add Details About Your Services
The services your daycare provides are the most important element of your business! Make sure Facebook visitors know what you can offer their families, whether it be infant care, after school programs, summer camp or drop in offerings.
Create Photo Albums
New parents are interested in learning more about the services you offer. The easier you make it for parents to do research about your center, the more likely they are to move one step closer to choosing your daycare. One way to do this is offering visual testimonies with photos of kids doing activities, your classrooms and healthy snacks. Organize images into albums for ease of use.
Post Regular Updates to Your Facebook Page
Now that you have a well-built business page, keep followers engaged with regular posts. Pair news about upcoming events at your center with curated posts from industry experts and community news for an engaging social media presence!