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Guide to Using Influencers on Social Media

By March 2, 2020No Comments

Using influencers on social media is a great way to spread a positive reputation for your daycare center by word of mouth online. Learn how to find the right influencers to effectively promote your daycare center services and events!

Follow our guide to using influencers on social media to help your center further engage with current and potential families.

What is a Social Media Influencer?

Simply put, a social media influencer is an individual with a strong social media presence and dedicated social following. They are typically viewed as an authority or expert in their specialty, which may be nutrition, family lifestyle or parenting. Social media influencers have the power to put your child care center’s brand in front of hundreds, or even thousands, of faces while making an impression on parents seeking child care.

How Influencers Can Help Your Child Care Business

Exposure

Exposure is the most beneficial aspect of influencer marketing. When you ask an influencer to promote your giveaway contest or invite them to do a take over on your social media profile, you’re significantly expanding your audience reach. With access to the influencer’s large audience, you have the opportunity to gain new followers and, potentially, new clients at your center.

Fresh Content

Updating your center’s profiles with fresh content is essential if you want to stand out on social media. Offer a platform for parents to engage and interact in a family-oriented community by inviting local mom and dad influencers to contribute bonus content. Family-focused influencers may have some helpful parenting tips, fun craft ideas, snack recipes or kid-friendly events to share with your followers!

Credibility

Using social media influencers is a great strategy for building your child care brand’s credibility. An influencer recommendation, testimonial, positive commentary or review about your center will build trust and authority among parents in your community.

How to Identify Social Media Influencers to Collaborate With Your Center

The key to identifying social media influencers to collaborate with your center is finding people who are already engaging with your target market.

Relevancy

Whether you’re featuring a blog guest or inviting someone to share your upcoming event with their followers, it’s important that you choose relevant influencers to represent your child care business. To make an impact on potential families for your daycare or provide value to current parents using your services, use family-oriented influencers that appeal to millennial parents with young children.

Audience

When choosing a social media influencer to work with, be sure to research their audience first. You may be inclined to search for the influencer in your area with the largest following, but that’s not always your best option. Consider smaller-scale influencers with a loyal audience that engages with their content regularly, matches your ideal clientele demographics and might be interested in your child care services.

Consistency

It’s important that you choose an influencer that’s posting consistently to reach an engaged audience. Regular updates ensure that their followers recognize them in their social media feeds, and more importantly, that your center’s message is visible.

Value

Since influencers are working for your child care business, they’re most likely going to expect some form of financial compensation or if not, a trade-off. It’s important to make sure you can afford the costs that come with using an influencer. Don’t be afraid to ask influencers to justify their cost before using their services, or say no to a partnership if it doesn’t fit in your budget.