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What’s the Difference Between SEO and SEM?

Digital marketing can be overwhelming. There are many ways to promote your child care center using digital marketing, from display advertising to user retargeting. Two highly effective digital marketing tactics are SEO and SEM.

These two terms sound similar; they are both ways to bring visitors to your website using search engines. However, there are differences between them as well.

What is Search Engine Optimization?

Search engine optimization, or SEO, is a term that encompasses many tactics for helping your website show up in the results when a potential client searches for child care on Google, Bing or another search engine. Because your center has a physical location and you serve a limited geographic area, your search engine optimization efforts are considered local SEO.

When a new parent in your city Googles “child care centers near me,” will they see your website within the first 10 results? If a potential customer types your daycare’s name into Yahoo, are your website, Facebook profile and Yelp page included in the results?

SEO is a great long term strategy for child care centers. Ranking well can take time and requires both technical know-how and well-written, fresh content. It’s worth taking the time to do SEO the right way. Once search engines see your website as an authority in your niche, you’ll enjoy website traffic with just a little ongoing effort.

What is Search Engine Marketing?

As the name implies, Search engine marketing (SEM) requires paying for website visitors. Instead of relying on your website’s performance to be organically included in search engine results, you pay to jump to the front of the line.

SEO vs SEM for Childcare Marketing | Search Engine Marketing Search Ads in Google

Search engine marketing delivers almost instantaneous results, but you’ll pay for each click to your website. Through research and testing, your SEM can be fine-tuned to deliver excellent returns on your investment for your child care center.