If you want to step up your daycare’s SEO strategy, finding out what keywords parents are searching for is the first step. Discovering what words and phrases you can compete for on Google’s results page is next.
Popular keywords with high search volume aren’t going to do much for your center when everyone else is using them. Incorporating long tail keywords in your center’s website content will help you gain valuable traffic by appealing to parents searching specifically for services like yours.
What Are Long Tail Keywords?
Long tail keywords are longer, more specific keyword phrases that deliver exactly what searchers are looking for. These types of keywords have low search volume, low competition and higher conversion rates. They’re called long tail keywords because on a search demand curve, they plot on the “long tail” end.
Why Your Daycare Should Use Long Tail Keywords
Incorporating long tail keywords in your child care web pages and blog posts will help you to maximize your organic search rankings and attract parents searching for your services. Long tail SEO targets the searcher’s exact intent. For example, a parent searching “summer camp youth programs with educational field trips” instead of “summer camp” is looking for a clear-cut result.
Because long tail keywords are so specific, you’ll have less competition in Google’s search results. With a long tail keyword strategy, you have a much greater chance of a searcher clicking on your website and exploring what your center has to offer.
Long tail keywords indicate specific searcher intent, so it’s more likely you’ll have just the solution a parent is looking for. Your website closely matches what the searcher was looking for, so conversion rates are higher.
Additionally, long tail keywords will help fuel your blog strategy with solid content ideas that moms and dads are searching for. Be sure to include them in your titles and meta descriptions too!