A website is an important tool for connecting with parents. All your digital marketing tools, including advertising, social media and SEO, work together to draw parents into the page on your website that will be most relevant to them. Before creating a marketing strategy, it’s important to create a website pages list that will serve the different audiences you’re trying to reach.
Every website starts with a home page. This is the first page many moms and dads searching online will see. After landing on the home page, where will parents navigate to next? It should be easy to find the information they’re looking for from this page.
The Most Important Pages on Your Website
At ParentSeek, we offer three different website packages. The Infant Package includes five web pages in addition to the home page. With five pages to tell parents what you’re all about, these pages will need to focus on the most important features of your center. It’s also essential that parents can contact your center easily from your website.
What five pages should your website have? Our recommended website pages list includes:
- Contact Page: A contact page is really important because it is how parents will let you know they want to learn more about your center.
- About Page: Parents will choose your center because of YOU and your staff. Use this space to tell families about why you love child care and how your center is different.
- Testimonials Page: Parents trust the opinions of other parents more than anything you say about your center. Use positive reviews to your advantage by featuring them on a page of your website.
- Resources Page: Both current and potential families are likely interested in finding age-appropriate websites and activities to try at home. You can also include links to your local school district, nearby libraries and great playgrounds in your neighborhood.
- Programs Page: Include information about each of your programs here. We recommend breaking the page into sections so you can talk about each program in detail. It also makes it easier for busy parents to scroll to the sections that they’re interested in for their kids.
What Other Web Pages Should a Site Have?
Our Toddler Package includes 10 web pages, giving centers with more programs or multiple centers the space to talk about their offerings. Dividing programs or locations across a larger number of web pages also lets you use digital marketing to direct parents to the page they’ll find most helpful.
In addition to your home, contact, about, testimonials, resources and programs overview pages, we suggest you add the following to your website pages list:
- Infant Programs: Use the extra space of a Toddler Package to reassure new parents that your center can give their infants all the attention they need.
- Toddler Programs: Talk about the skills you’re helping toddlers learn through sensory play, group activities and structured daily schedules.
- Pre-K Programs: Your center is well-equipped to help little learners get ready for kindergarten. Let parents know it!
- School Age Programs: Many families still need child care after their kids head to school. After school and summer programs are great for kids you’ve known since infancy and provide an opportunity to gain new clients.
- Blog: The last web page on your list should be a blog home page. The ability to share news and parenting advice is great for gaining parents’ trust.
Adding to Your Website Pages List
For large centers, even 10 pages may not be enough. Our Pre-K Package increases the page count to 15. This way, you can share information about specific locations and include pages for your current families.
In addition to a home page and the 10 pages included in the Toddler Package, many child care centers would benefit from these important pages:
- For Parents: Make it easy for your current families to find the information they need. Forms, permission slips, newsletters, your daycare’s handbook and a payment integration could be included.
- Locations: Different locations have different strengths. Highlight the features of each of your centers with an overview of each on a single page or with individual pages.
- Staff: Your head teachers will be shaping dozens of kids’ futures. Help parents get to know them with headshots and short bios that include their backgrounds.
- Menus: Instead of sending printed menus home, upload them to your website every week or month.
- Careers: Most centers are constantly looking for great staff. A career page can help you maintain a steady stream of qualified candidates.