Skip to main content
Click to Download our Free Marketing Guide
Premium Content

How To: Use Pinterest Effectively for Your Center

Pinterest is a platform that can easily become overwhelming to a new user. If you can get past the sheer amount of content that this app offers, you’ll likely get distracted by redecorating your kitchen or organizing your closets! Luckily, there is a strategy to using Pinterest in ways that can benefit your center and we are here to help you do that.


  1. Head to
  2. Click Create a Business Account.
  3. Sign up for an account using your business email address.
  4. Go through the prompts and select your language, country, local business, and so on.
  5. Link your website, Instagram and YouTube accounts if you have them.
  6. Ads: We don’t think Pinterest is the best place to advertise for child care services. It’s okay to click “I won’t be running ads.”
  7. Categories: Select Art, Education, Recipes, Nutrition, Inspirational Quotes, and DIY and Crafts, just to name a few. This will populate your feed with tailored content right from the beginning!
  8. Install the Pinterest browser button. This will allow you to save articles and links from other sources to your Pinterest page.
  9. Don’t forget to confirm your email address.

Stay Organized with Pinterest Boards

You can start pinning right away but we have a few suggestions to help you stay organized. When you find a pin that you’d like to reference in the future, click save. In the example below, we chose to create a board with this saved pin and titled the board, “Springtime Crafts.” All future pins about springtime crafts should be saved to this board.

Pinterest for Daycares

In the upper right-hand corner, you can easily access all of the boards you’ve created.

Invite your employees to the boards that you think apply to their classroom by copying the link or adding them directly as “collaborators” using their email addresses.

Pinterest for Daycares

Board Ideas:

  • Lunch Recipes
  • Snack Ideas
  • Christmas Crafts
  • Relaxation Activities
  • Classroom Organization
  • Teambuilding Exercises

Create Pins

Did you have a great idea you’d love to share with other daycares? When someone saves your pin, it spreads to more users through search results, feeds and recommendations. That’s how you get discovered on Pinterest. It also means that one pin has the potential to drive tons of brand awareness, engagement and referral traffic to your website.

Every Pin on Pinterest links back to the website it came from. Draw other owners and teachers to your blog by sharing your ideas. Ideas that you might want to share include meal plans, crafts, holiday gifts, activities, or any other successes you may have experienced in managing your center.

Pinterest is a visual tool. Your Pins need to be high-resolution, attractive, clear and showcase what you are sharing. Add a catchy title, a description and the link to your blog post.

How To: Pinterest Effectively for Your Center