Moms and dads are different in a lot of ways, but did you know they react to online reviews differently? If your center is trying to reach moms, dads and grandparents, you need to take a look at how you’re asking for and responding to reviews.
Dads Always Read Reviews
More than a third of men always read online reviews before using a business’s products or services. That’s more than double the number of women who always read online reviews. The majority of women regularly or occasionally read reviews, but only 15% always read reviews.
Ask Everyone to Leave a Review
No matter how you ask your parents to leave reviews, make sure you’re asking all of your parents. Men are more likely to leave a review when asked directly, which can help you gather reviews for your center more quickly. However, women are less likely to be asked for a review in general, which means you’re losing out on review opportunities. More than a third of women will also leave a review when asked.
Respond to all Reviews
It’s important to address negative reviews. In fact, almost two-thirds of women expect businesses to respond to negative online reviews. Did you know that it’s also important to address the good reviews you receive? More than half of men think businesses should respond to positive reviews.
For more interesting details about how men and women use online reviews, check out this report from BrightLocal.