A style guide is an outline of the elements you use to make your childcare center’s brand cohesive, consistent and recognizable. As your business grows, there will be multiple people…
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Your center offers children and their families incredible care and a great foundation for academic success. You’re constantly looking for ways to expand your curriculum and involve parents and grandparents….
Today’s dads aren’t like the dads of generations past. Instead, they’re excited about their role as dads and are much more likely to be involved in child care and family…
After researching your closest competitors, you’ll have a good idea of how childcare centers nearby differentiate themselves from one another. Your next step should be identifying what services you offer…
Reviews are important for the success of any business with a digital presence. They’re especially important for industries built on trust like childcare. Positive reviews from customers made 73% of…
Before creating a new website, look at your competitors’ recent digital marketing efforts. Taking the time to complete basic competitor research will give you a better idea of what a…
Does your center change its programing in the summer? Older kids aren’t at school and parents may have different work schedules, so offering convenient, flexible childcare can help the summer…
Before developing a digital marketing plan for your childcare services, you need to know who your advertising will be speaking to. The group of people you want to see your…
What is word of mouth? Traditional word of mouth messages happen offline. For example, a stay-at-home mom brings her son to a playgroup for a few years and becomes friends…
The American Marketing Association defines a brand as a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other…