While the idea of social media management can be overwhelming, if done right, social media can help your daycare build a community for parents to engage with your center and others. Improving your daycare’s social media engagement will help grow your brand, drive website traffic and grow enrollment.
What is Social Media Engagement?
Engagement requires more than just one single interaction. In order to establish a lasting relationship with your audience, you need to encourage people to interact with your brand and content on social media. If parents are engaged with your center on social media, they will react to your posts, and share them with other families, increasing your social media reach!
Here are four ways to increase your social media engagement:
1. Post Frequently
In order to engage with parents, you need to be posting quite often on your social media accounts. This keeps you in their feed and helps you remain relevant. However, you don’t want to post so much that you become an annoyance. Once you find the perfect balance for your daycare, you’ll want to develop a regular posting schedule. Consistent posting is key in maintaining a social media presence and reputation. Scheduling posts on Facebook or in Hootsuite is a great way to develop a consistent social media strategy and organize your content.
2. Use Captivating Images
Find cute and creative visuals to grab your viewer’s attention and encourage them to react to your posts with likes, shares and comments! Sharing pictures of your facility, children participating in an activity, or fun graphics will make your posts and announcements more interesting.
3. Share Relevant & Trendy Content
It’s important that you know your audience and what topics trigger a reaction from them. Find out exactly what it is that millennial parents are looking for in a daycare, what’s trending in your area that’s relevant to them, and who they are following on social media. Using your research, you can generate posts that appeal to this specific audience and spark conversation. This will help you relate and engage with your current parents and future customers on a personal level.
4. Show Personality
Social media is a perfect space for your child care center to highlight its family-centric brand. Your social accounts should represent your center’s style and culture. Don’t be afraid to get creative with your posts or show a little humor – parents want to see that! But, remember to keep your content professional and family-friendly too. Most importantly, stay authentic and transparent.